By creating a cultural Fashion Week platform, we are adapting digital innovation to best fit our needs today and something to build on as a global showcase for the I inject myself with my stuff that would kill you so be nice vintage shirt also I will do this future,” Caroline Rush, the chief executive of the British Fashion Council, said in a press release. However, most major players like Burberry, Richard Quinn, and Wales Bonner are holding off on showcasing their spring collections until September. In Paris, FHCM will host the first-ever virtual couture fashion week. During the three-day digital event, accredited couture maisons will present videos and complementary content that will go live on a preset show schedule, emulating the format of a physical fashion week. As per regular couture programming, Schiaparelli, Iris Van Herpen, Christian Dior, Giambattista Valli, and Azzaro, led by the French house’s [newly appointed creative director Olivier Theyskens,(https://www.vogue.com/article/olivier-theyskens-talks-azzaro) will headline day one of the highly anticipated week. Chanel will debut Virginie Viard’s third couture collection during the house’s usual Tuesday morning time, with Ronald van der Kemp set to close out day two. The final day of couture does not loose steam, with showings slated for Maison Margiela, Guo Pei, Bouchra Jarrar, Viktor & Rolf, and the premiere of Nick Knight’s immersive, virtual experience for Valentino. The FHCM has announced that the men’s spring 2021 collections would pivot to a video-only format this season. Similar to the flow of an IRL men’s fashion week, the digital week will be organized by time slots, allowing for back-to-back streams on one central platform. “Digital is clearly part of the shape of fashion to come and we will take it as an opportunity for innovation to complement tradition,” Ralph Toledano, the president of the FHCM, told Vogue. “This being said, [in the] last weeks behind our screens, we all felt that a dimension was missing: the sensorial one. This has tremendously reinforced our position that nothing will ever replace the unity of time and place. Shows are a major component of the fashion industry, and this will remain. Physical events will always have our preference, but as long as there is uncertainty, there should be flexibility.” Virtual spectacles and special projects, including Etro’s coed catwalk staged at the Four Seasons Hotel, Sunnei’s three-dimensional showroom platform, and Prada’s virtual capacity show, will all be shared globally during the digital fashion week for fashion lovers around the world to enjoy from home. On the final day of Milan’s new digital fashion week,
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Gucci is confirmed to premiere its men’s and women’s resort 2021 collection in the I inject myself with my stuff that would kill you so be nice vintage shirt also I will do this form of a digital fashion show slated to go live at 8 a.m. ET. However, this will be creative director Alessandro Michele’s last pre-collection spectacle for the Italian house. On May 25, Michele announced that the house will produce only two coed shows (one in the fall and one in the spring) instead of five seasonal runways a year. “I’m passionate about fashion shows, but maybe we can be open to seeing them in a different way,” Michele said. Directly after Michele’s cruise debut, Ermenegildo Zegna is staging a “phygital” show to launch the brand’s spring 2021 collection, set to launch at 9 a.m. ET. “I have always wanted to use alternative formats to communicate my creative process to an even wider audience. The idea that this season I will present the collection with a digital tool gives me great energy and freedom of thought because I can finally enter directly into people’s place,” Alessandro Sartori, artistic director of the Ermenegildo Zegna Group, explained in a press release. The innovative-slash-intimate hybrid event will also celebrate the brand’s 110th anniversary. Michele is not alone in breaking from the fashion calendar. Saint Laurent, which is also owned by Gucci’s parent company, Kering, announced its departure from this year’s preset schedules and beyond. “Conscious of the current circumstance and its waves of radical change, Saint Laurent has decided to take control of its pace and reshape its schedule,” Anthony Vaccarello, the house’s creative director, wrote in an Instagram post published in April. “Now more than ever, the brand will lead its own rhythm.” Editors, buyers, and influencers from around the world flock to Denmark’s capital city twice a year to take part in Copenhagen Fashion Week. This season’s event has shifted five days as a result of the pandemic. “We’re fortunate that the Danish society is opening up much more quickly than expected, making it possible for us to hold Copenhagen Fashion Week very close to the originally scheduled dates,” Cecilie Thorsmark, CEO of Copenhagen Fashion Week, noted in a press release. “All of our activities will, of course, be set up to meet applicable regulatory requirements.” Stockholm canceled its fashion week the past two seasons due to sustainability concerns and financial issues, but the Swedish Fashion Association is slated to resurface in the era of digital fashion events.